Director of Strategy, Marketing and Advertising
Cody Jensen: Seasoned Digital Marketer, Adwords Evangelist, Growth Hacker, and Business Development Executive
Cody Jensen's Bio:
Cody Jensen's Experience:
Director of Operations at Lead PPCDecember 2013 - January 2014
Cody has a great passion for Search and internet marketing. He has the outstanding ability to think creatively, identify and resolve problems. Cody's attention to detail and the ability to effectively multi-task in a deadline driven atmosphere is unparalleled. He can clearly and effectively articulate thoughts and has the Ability to learn new industries and new business types quickly and can apply his knowledge to internet marketing initiatives to the achieving client goals. Cody possesses high levels of integrity, autonomy, and self-motivation. Here are a few of the things he manages as the Director of Operations: -Advise the management team on key planning issues and make recommendations on important business decisions. -Strategic planning and resource allocation. -Establish operational processes/ process improvement. -Manage and direct implementation for all clients. -Ensure quality control of all company output as pertains to customer acquisition and delivery of services. -Ensure all department heads are fully informed of operational objectives -Set operational and / or performance goals for both the short and long term. -Establish, develop, and monitor performance reporting systems. KPI's -Monitor department performance against performance goals to ensure progress.
Business Development | Channel Partners at BoostabilityNovember 2013 - November 2013
Part of the management for the channel program in the assigned region to ensure consistency and compliance while adding and improving processes and methods in how channel partners are identified, on-boarded, certified and managed. Collaborate with the Director or Sales, Director of Channel Partners, and the VP or Marketing and Channel Partners to establish short- and long-term revenue goals for the channel partners, and provide the relevant support to achieve those goals. Manage and review channel partners opportunities, pipeline and forecasting with my assigned partners. Work in close coordination with Direct Sales, Finance, Marketing, Training, and the channel partner community for all channel partner program-related activities in your assigned region. Continually, and proactively develop and maintain excellent business relationships with potential, and existing channel partners. Identify channel partners' challenges/problems and suggest & initialize the proper processes to address these challenges. Coordinate with the training team to ensure effective training, and certification, of our channel partners' dedicated sales force - and support ongoing training programs. Assist with demand generation activities by developing strategies and executing campaigns in tandem with, and in addition to Direct sales and marketing objectives. Continuously improve the efficiency and effectiveness of the Channel Partner program.
Business Development | Affiliate Manager at BoostabilitySeptember 2013 - November 2013
-Daily Affiliate Management -Work with Affiliate Partners to optimize delivery and campaign performance. -Sales prospecting for and developing industry leading Partner/Affiliate relationships -Responsible for ensuring compliance and brand safety with affiliates on an ongoing basis Analyze Affiliate statistics on an ongoing basis and maximize revenue, identify opportunities, optimize campaigns and troubleshoot issues -Build and manage strong client relationships -Meet with partners and attend industry conferences as needed -Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI -Manage affiliate relations, communication and recruitment -Sales, negotiation, analytical and implementation skills -Understanding and verbalizing technical language involved in affiliate implementation -Prioritize execution strategy based on revenue potential -Strategize, plan, execute and optimize email, social, mobile and display campaigns
Senior SEO/SEM Analyst at BoostabilityJuly 2012 - September 2013
Boost your business and your ability to earn. Our Search Engine Optimization and local online marketing tactics will put you on the path to getting more business. Our services work so well because they complement the way consumers now gather information and make buying decisions: using search engines like Google, Yahoo!, and Bing. Our technology combined with our expertise deliver the best SEO for your small business budget. See what Boostability can do for you. Case Study- Since starting with Boostability, Cardboardboxes4U.com has seen their average monthly organic visitors increase by over 1000 visitors. This was accomplished through refining and optimizing the website content along with an aggressive link building strategy. Throughout the SEO campaign Cardboardboxes4U has received organic visits from 2900 different keywords. Organic traffic is up 76%.
Director of Business Development at Q90 CorporationSeptember 2011 - July 2012
Q90 prides itself on producing high-quality systems, on time and on budget. We accomplish this by following industry proven software design principles and processes. We have a proven track record in estimating the size and cost of large software projects and staying within those costs. Our main goal is to help other companies become more successful.
Advertising Executive at GoogleJune 2009 - May 2011
Manages accounts of advertising clients. Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development. Example: One deal made 24k in one day!
Business Development Executive at 180FusionJanuary 2014
What is a Business Development Executive? "This person absolutely needs to be an entrepreneur and have entrepreneurial spirit, Perhaps they've jumped around to some different companies, or they seem to get bored easily. But it's those types of people who don't take no for an answer and are the real go-getters. Once they begin to feel comfortable somewhere, regardless of their role, they tend to seek employment elsewhere to challenge themselves. That's great quality." Karen Mattonen, founder of HireCentrix Duties and Responsibilities -Cultivate new partners to increase sales and profit, meeting budgeted sales goals for the year. -Manage the strategic business development process for new school prospects through sales process to contract signing. -Develop and maintain relationships with potential partner organizations, and other strategically identified stakeholders to make a compelling case for using my company as their full service Internet Marketing Provider. -Generate partner interest and represent the organization at conferences, industry events, speaking engagements and other key business building engagements. -Manage high level relationships with critical stakeholders and decision makers after the sale closes to ensure success.
Cody Jensen's Education:
Utah Valley University2010 – 2013Business Management
Cody Jensen's Interests & Activities:
Digital Marketing. SEO. PPC. Analytics. Golf.